GTB'S SUMER FRIEDRICHS ON FREE THE BID & THE AUTO INDUSTRY | Free The Bid
Pledged agency GTB's Sumer Friedrichs is somewhat of a rarity in the auto industry - as a woman in the SVP Director of Integrated Production role, she has had an up-close-and-personal relationship with the male biases that drive decision-making in the automotive marketing sector. In September 2016, soon after the launch of Free The Bid, [...]
FREE THE WORK | How To Do An Agency Call - Tips From The Agency Side
We Are Unlimited’s Sumer Friedrichs clues us in on how creatives can capture her attention.
Sumer Friedrichs | HuffPost
Native of Detroit, Michigan, Sumer has been active in the arts and culture of Detroit since the early '90s. She commits her career to production and advertising for the last 15 years as an executive producer. Before advertising she worked in news and sports where she gained a lot of her interest for hands-on camera work and creative output.
A Japanese woman hugs her parents for the first time in Ford's Mother's Day tearjerker
Editor's Pick For Mother's Day advertisers, it's hard to find a story about parents and kids that hasn't been told before. But Ford found an unusual angle on parental love this year in a docu-style spot promoting its new Ford Eco-Sport, that focuses on a Japanese woman who has never hugged her parents.